SEO blog
Practical SEO advice for local businesses
Plain-English answers to the SEO questions we get asked most.
Do you need to submit your website to search engines?
Paid "search engine submission" services are a waste of money. Here is how Google and Bing really find your site, and the free tools that speed it up.
Can backlinks hurt your Google rankings?
Google ignores most spammy links, but buying links or joining link schemes can still land you a penalty. Here is when to worry, and when not to.
Anchor text: what it is and how to use it for SEO
Anchor text tells Google what the linked page is about. Used naturally it helps. Overdone, it looks manipulative.
Absolute vs relative links: does it matter for SEO?
Absolute and relative links rank the same. Consistency, HTTPS and canonical tags are what really matter.
Branding and SEO: how to make them work together
A strong, consistent brand is now an SEO asset, especially for local search and AI answers.
How to use images for SEO
Good images help you rank in Google Images, speed up your pages and win more clicks on Google Maps.
Are reciprocal links bad for SEO?
Two businesses linking to each other is normal. Swapping links purely to rank is not. Here is where the line is.
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