What local SEO includes
- Google Business Profile optimisation: categories, services, opening hours, photos, products, posts and Q&A.
- Consistent business details (NAP): the same name, address and phone number across Google, Bing, Apple Maps and directories.
- Local citations on trusted UK directories and industry sites.
- Review growth: a simple system to ask happy customers for Google reviews, and advice on replying to them.
- Location pages for each town or area you cover, written for real customers rather than stuffed with keywords.
- LocalBusiness schema so search engines and AI tools understand where you are and what you do.
How the map pack works
Google ranks local results on three things: relevance (does your profile match the search), distance (how close you are to the person searching) and prominence (reviews, links, mentions and how well known you are). We cannot move your office, but we can make you the most relevant and most trusted choice in your area.
Who local SEO is for
Any business that serves customers in a particular area: trades such as plumbers, electricians and builders, plus dentists, solicitors, salons, garages, taxi firms, restaurants and estate agents. It works for businesses with a shop front and for those that travel to customers.
Want to see how you compare with the businesses above you on Maps? Ask for a free local SEO audit and tell us your main competitor.
Frequently asked questions
Do I need a Google Business Profile?
Yes. It is free and it is what appears in the map pack. If you do not have one, we set it up and get it verified.
Can I rank in towns where I do not have an office?
In normal search results, yes, with good location pages. The map pack strongly favours businesses close to the searcher, so service-area businesses rely on both.
How important are reviews?
Very. The number, quality and freshness of Google reviews affect map rankings, and they are one of the main things AI tools use when recommending a local business.